The Shades of Blue Travel Agency Brand Identity Design project aimed to create a captivating visual identity that embodies the agency's commitment to unique travel experiences. It features a minimalist globe logo in varying shades of blue, a color palette inspired by oceans and skies with accents of beige and coral, clean sans-serif typography for professionalism, and stunning travel imagery. This cohesive identity extends to collateral materials like business cards and brochures, ensuring consistency. The user-friendly website integrates the brand's colors and imagery, inviting travelers to explore and plan their adventures while establishing trust and a passion for exploration.